OVERVIEW
Sawyer Dashboards were designed to give a visual representation of data to our providersâgiving them more insight to the overall state of their business, schedules, and customers.
MYÂ ROLE
Design Lead
RESPONSIBILITIES
Research, feature prioritization, alignment workshops, design, and QA.
TIMELINE
This project took place over 2 months between February and March, 2020
THEÂ PROBLEM
Distributed and hard to use
Before dashboards, Sawyer offered a lightweight reports feature. Each report "lived" in its respective product category and was downloadable via email in a CSV format.
For providers, this method was not ideal because it took a long time to download and the information was hard to parse. It also caused several problems internally.
Bad reporting functionality caused providers to ask for help regularly and was directly related to lower conversion and higher churn rates.
The old reports feature was distributed across the app and sent via email.
CSV files rendered as extensive tables, making it difficult to summarize relevant information.
THEÂ GOAL
Insight at a glance
Our goal was to simultaneously solve for the business and user problems that reports was causing our providers and our company by replacing it with an easily digestible dashboard of actionable information.
User Goals
⢠Increase Revenue
⢠Stay organized
⢠Optimize Schedules
⢠Save time
⢠Set smarter business strategies
⢠Convert & Retain Customers
Business Goals
⢠2x GMV on Tools year over year
⢠Increase total addressable market (TAM) of provider leads from 35% to 38%
⢠Demonstrate Sawyer value add through ease and delight
ARCHITECTURE
Set a standard and measure performance
3 pillars
Page real estate and layout
*Â show wireframe as a static image
**Â show all 3 full designs as a half page slider that changes automatically. Stack them on mobile.
REVENUEÂ INSIGHTS
Increase Revenue
Roger is a platform that allows parents (and other role models) to pre-record stories for their children to hear before bed.
Parents record stories via a mobile app and upload their content to Roger's queue. At bedtime, children can listen to the stories by interacting with the product.
The nightlight indicates how much time is left until the story begins.
ENROLLMENTÂ INSIGHTS
Optimize schedules
When the light makes a full rotation, the story begins with a pavlovian chime and ritual anecdote about bedtime.
Over the course of the storyâabout 12 minutes, the light slowly dims. When the story is done, Roger wishes the child goodnight and notifies their parents they've gone to bed.
The nightlight indicates how much time is left until the story begins.
CUSTOMERÂ INSIGHTS
Convert &Â retain customers
When the light makes a full rotation, the story begins with a pavlovian chime and ritual anecdote about bedtime.
Over the course of the storyâabout 12 minutes, the light slowly dims. When the story is done, Roger wishes the child goodnight and notifies their parents they've gone to bed.
The nightlight indicates how much time is left until the story begins.
Read more about the design process on Medium
