OVERVIEW
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MY ROLE
Strategy and Product Design
RESPONSIBILITIES
Conducting user interviews, establishing a strategic direction, exploring forms and building physical prototypes.
THE PROBLEM
Stigma is getting in the way of our health
For over 80 years, cannabis has been stigmatized and unjustly portrayed as an intoxicating substance. Today, more people turn to harmful substances such as alcohol and prescription drugs to manage stress.
THE GOAL
A healthy self-care ritual
Nimbus dares to tackle the controversial topic of cannabis consumption and portrays a more vivid image of what it could be used for. By creating a new gesture and ritual, Nimbus celebrates people who want to use cannabis for self-care and wellness.
RESEARCH
De-stressing is contextual
Our team conducted 3 site visits, 4 expert interviews and 12 user interviews. Our research led us to find out that relaxing is contextual—meaning it's based on the environments and associations that we create for ourselves.
WHAT MATTERS
Winding down at home
Nimbus was designed considering the context of winding down at home. Counter to the cigarette form factor present in most of the vape market, Nimbus speaks the same formal language as a beautiful houseware product.
Using the product evokes a ceremonial gesture. This gestures serves as a catalyst that creates a single purposeful moment in the day for people to transition from work into a restful evening.
NEXT STEPS
A chain reaction in other areas of health
Managing stress and sleep are the first steps to a healthier lifestyle and may cause a chain reaction to other areas of health including nutrition and exercise. With the health benefits of CBD, Nimbus gives users permission to take care of themselves in ways that mirror their existing daily rhythms.
PROCESS
Behind the Scenes
Sketching, prototyping form, market research, branding, and packaging design.
